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Promotions

Why brands promote with SMG.

Put your business in front of the Phoenix Valley with Chris Sumlin. One monthly plan covers social, video and the voice people already trust.

On air, online and in the room

Radio on Hot 97.5, 121K+ followers and live events across the Valley, in one plan.

An audience that acts

About 2.2M monthly views from a mostly 25 to 54 Phoenix audience.

Done for you every month

We write, design, schedule and report. You approve and grow.

What we offer

Choose how long you want to shine.

3-Month Launch

Short-term introduction

Introduce your business to the Valley with no commitment beyond 3 months.

Bonuses

  • 1 leadership interview
  • 2 edited clips

6-Month Growth

Recommended

Sustained exposure, a lower monthly rate and bonus content to keep momentum.

Bonuses

  • 2 interviews + 4 edited clips
  • Partner announcement kit

Annual Presence

Best monthly value

A full year of visibility, quarterly reviews and a monthly rate locked for 12 months.

Bonuses

  • 4 interviews + 8 edited clips
  • Partner kit + quarterly reviews
  • Monthly rate locked for 12 months

Included every month

  • 2 promotional feed posts on agreed Chris/SMG accounts
  • 4 story frames with a registration or inquiry link
  • 1 short promotional video featuring Chris or approved client content
  • Copywriting, scheduling and one consolidated revision round
  • Promotion of one event or campaign within these placements
  • One planning call and a monthly performance report

What's in the kit

6-Month Growth bonus

Partner Announcement Kit

  • 1 announcement feed post on Chris's Instagram and Facebook, written and designed by SMG
  • 3 story frames with your registration or inquiry link
  • 1 short announcement video featuring Chris (30 to 60 seconds)
  • A graphics pack for your own accounts: square post, story graphic and banner, using your approved branding
  • A short written announcement you can use in emails or on your website

Annual Presence bonus

Partner Kit + Quarterly Reviews

  • Everything in the Partner Announcement Kit
  • New partner graphics each quarter for your ongoing campaigns or events
  • A 30-minute quarterly review call with Darryl covering reach, views, link clicks and next steps
  • A one-page quarterly summary report
The Team

The people making it happen.

Chris Sumlin

Chris Sumlin

Founder & Host

Radio host, event creator and the voice behind every SMG campaign.

chris@sumlinmediagroup.com
Darryl Johnson

Darryl Johnson

Partner · Business Development

Your point of contact for proposals, partnerships, sponsors and next steps.

darryl@sumlinmediagroup.comBook a call with Darryl
Drew Bunkley

Drew Bunkley

Web, Marketing & Technology

Builds and runs the websites, tracking links and digital tools behind each campaign.

drew@sumlinmediagroup.com
Meet Chris

Chris
Sumlin

Arizona's Most Trusted Voice

Radio host, event creator and influencer. Phoenix's go-to voice for pop culture, nightlife and things to do in Arizona.

Hot 97.5Verified on IGPhoenix, AZ
Download Media Kit (PDF)
Chris Sumlin on stage hosting a live event
Best of Phoenix®2026Best Nightlife GuruPhoenix New Times
121.6K
Total followers
2.2M+
Monthly views
45K+
IG interactions / mo
75%
IG audience aged 25 to 54
~82%
FB fans in metro Phoenix
The Reach
TikTok
1.3M monthly views · 22K online at peak
75,130
Instagram
936.8K views · 234.9K reached / 30 days
33,254
Facebook
+818 net follows in 14 days · 31 unfollows
13,221
Who's Watching

Women

TikTok73%
Instagram64.7%

US audience

Facebook85.7%
Instagram78.7%
TikTok71.5%

Instagram age

18 to 248.4%
25 to 3429%
35 to 4427.6%
45 to 5418.4%
55 to 648.9%
65+4.6%
On Air & On Stage
Sundays with Sumlin
Hot 97.5 · Sundays 10 AM to 2 PM

Four hours of live DJing and talk every week.

Phoenix Idol Karaoke
Thursday nights, $100 cash prize
Bey-Hive Brunch
Pop-diva brunch series
Bad Mom Bingo
Mother's Day at Pour Decisions
The Check-In
Black men's circle, San Diego next
Ways to Work Together
Sponsored Reels & TikToksIG CollabsStory SetsRadio MentionsEvent HostingBranded EventsCross-Platform Bundles
Trusted By
Trusted by WWE, Netflix, Desert Diamond Arena, Chime, Arizona State Fair, Trulieve, Mortgage Matchup, Scottsdale Sculpt Med Spa, Lookout Tavern

"Phoenix nightlife has that rare hype man… When he calls out places, he does so with diplomacy and authority."

Phoenix New Times · Best of Phoenix 2026

"Chris has gone above and beyond expectations, putting in extra effort to deliver strong results."

Lauren Jones · Coordinator, Arena Marketing

Sources: TikTok, Instagram and Facebook native analytics, Sep to Oct 2026; TikTok monthly views from Chris's 2026 media kit. Award and quote: phoenixnewtimes.com/best-of-phoenix/2026/nightlife

Our Mission

Bold ideas. Real connection.

Mission

Sumlin Media Group brings people and brands together through events, content, and promotions that make a real connection. We turn ideas into experiences people want to be part of, helping our partners reach their communities in ways that feel authentic and leave a lasting impact.

Vision

We envision a media company where great ideas lead to stronger communities. As Sumlin Media Group grows, we want to create more opportunities for people to gather, for businesses to be seen, and for stories that matter to reach the people who need to hear them.

Culture-First

We don't chase trends. We live inside the culture that creates them.

Production-Grade

Every output is built to broadcast standard, from a single reel to a full event.

Valley-Connected

Connected to the Valley through local events, media, and community relationships.

Founder-Led

Chris Sumlin is hands-on with every project, not a name on a deck.

Your plan

Let's build it together.

Every business is different, so every plan is too. Book a quick call with Darryl Johnson. He'll learn your goals, recommend the right term and send you a private proposal. Flexible payment plans are available.

Website services, paid ads, onsite filming, event hosting, travel and additional content are quoted separately. Results are measured, not guaranteed.

Book a call with Darryl

Book a call with Darryl.

Pick a time that works for you. Darryl handles every promotion plan personally, from first call to kickoff.

Calendar not loading? Open Darryl's booking page