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Partnership Program

Partner with
Sumlin Media Group.

A monthly promotional partnership with Chris Sumlin and the SMG team. We introduce your business to the Phoenix Valley, keep you visible and send people to the page that matters most to you.

How it works

Three simple steps.

  1. 01

    Book a call with Darryl

    A short conversation about your business, your audience and what you want people to do next.

  2. 02

    Get your private proposal

    Darryl sends a proposal built around your goals, with term options and pricing, by private link.

  3. 03

    Launch your campaign

    Pick your term, approve the plan and we schedule kickoff with Chris and the SMG team.

What's included

Every month, every partner.

  • 2 promotional feed posts on agreed Chris/SMG accounts
  • 4 story frames with a registration or inquiry link
  • 1 short promotional video featuring Chris or approved client content
  • Copywriting, scheduling and one consolidated revision round
  • Promotion of one event or campaign within these placements
  • One planning call and a monthly performance report

Term options

Grow at your pace.

3 months

Launch

A short-term introduction with no long-term commitment.

6 months

Growth

Sustained exposure, a lower monthly rate and bonus content.

12 months

Presence

The best monthly value, quarterly reviews and a locked rate.

Longer terms add interviews, edited clips and a partner announcement kit. Pay monthly, pay in full or ask about flexible payment plans. Pricing is shared in your private proposal.

Who it's for

A good fit if you're…

  • Organizations expanding into Arizona or opening a new chapter
  • Local businesses launching a product, location or recurring event
  • Brands that want steady visibility with a trusted Phoenix voice
  • Nonprofits and community groups growing membership or sponsors
Media Kit 2026

Chris
Sumlin

Arizona's Most Trusted Voice

Radio host, event creator and influencer. Phoenix's go-to voice for pop culture, nightlife and things to do in Arizona.

Hot 97.5Verified on IGPhoenix, AZ
Download Media Kit (PDF)
Chris Sumlin on stage hosting a live event
Best of Phoenix®2026Best Nightlife GuruPhoenix New Times
121.6K
Total followers
2.2M+
Monthly views
45K+
IG interactions / mo
75%
IG audience aged 25 to 54
~82%
FB fans in metro Phoenix
The Reach
TikTok
1.3M monthly views · 22K online at peak
75,130
Instagram
936.8K views · 234.9K reached / 30 days
33,254
Facebook
+818 net follows in 14 days · 31 unfollows
13,221
Who's Watching

Women

TikTok73%
Instagram64.7%

US audience

Facebook85.7%
Instagram78.7%
TikTok71.5%

Instagram age

18 to 248.4%
25 to 3429%
35 to 4427.6%
45 to 5418.4%
55 to 648.9%
65+4.6%
On Air & On Stage
Sundays with Sumlin
Hot 97.5 · Sundays 10 AM to 2 PM

Four hours of live DJing and talk every week.

Phoenix Idol Karaoke
Thursday nights, $100 cash prize
Bey-Hive Brunch
Pop-diva brunch series
Bad Mom Bingo
Mother's Day at Pour Decisions
The Check-In
Black men's circle, San Diego next
Ways to Work Together
Sponsored Reels & TikToksIG CollabsStory SetsRadio MentionsEvent HostingBranded EventsCross-Platform Bundles
Trusted By
Trusted by WWE, Netflix, Desert Diamond Arena, Chime, Arizona State Fair, Trulieve, Mortgage Matchup, Scottsdale Sculpt Med Spa, Lookout Tavern

"Phoenix nightlife has that rare hype man… When he calls out places, he does so with diplomacy and authority."

Phoenix New Times · Best of Phoenix 2026

"Chris has gone above and beyond expectations, putting in extra effort to deliver strong results."

Lauren Jones · Coordinator, Arena Marketing

Sources: TikTok, Instagram and Facebook native analytics, Sep to Oct 2026; TikTok monthly views from Chris's 2026 media kit. Award and quote: phoenixnewtimes.com/best-of-phoenix/2026/nightlife

Your SMG team

Who you'll work with.

Chris Sumlin

Chris Sumlin

Founder & Host

Radio host, event creator and the voice behind every SMG campaign.

chris@sumlinmediagroup.com
Darryl Johnson

Darryl Johnson

Partner · Business Development

Your point of contact for proposals, partnerships, sponsors and next steps.

darryl@sumlinmediagroup.comBook a call with Darryl
Drew Bunkley

Drew Bunkley

Web, Marketing & Technology

Builds and runs the websites, tracking links and digital tools behind each campaign.

drew@sumlinmediagroup.com

Start with a call.

Pick a time with Darryl. He'll learn about your business and send a private proposal with the right term and pricing.

Calendar not loading? Open Darryl's booking page