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The B3 Project|Arizona Promotional Partnership

Bring B3 to Arizona.

A focused campaign to introduce your chapter, build local awareness and drive prospective members, sponsors and partners to your existing registration or inquiry page.

Prepared for The B3 Project. This private proposal is available until November 19, 2026.

Delivery

Consistent visibility. Clear deliverables.

Every package includes the same monthly promotional foundation. Longer commitments add sustained exposure, a lower monthly rate and bonus content.

Included every month

  • 2 promotional feed posts on agreed Chris/SMG accounts
  • 4 story frames with a registration or inquiry link
  • 1 short promotional video featuring Chris or approved B3 content
  • Copywriting, scheduling and one consolidated revision round
  • Promotion of one chapter event or membership campaign within these placements
  • One planning call and a monthly performance report

Campaign roadmap

Months 1 to 3 / Introduce

Announce the Arizona expansion, explain membership value and promote launch activities.

Months 4 to 6 / Build

Spotlight members, share approved testimonials and support recurring events.

Months 7 to 12 / Sustain

Maintain visibility with member stories, chapter milestones and partnership opportunities.

Follow-up & measurement

Darryl Johnson: your business development contact for questions, scheduling and next steps.

SMG: reports available reach, views, engagement and tracked link clicks. You share outcomes like sign-ups, bookings or sales.

Scope & production

You provide: Approved branding, chapter details, assets and your existing registration link. Interviews are remote, up to 20 minutes, on an agreed channel; bonus clips are delivered to B3.

Website services, paid ads, onsite filming, hosting events, travel and additional content are separately priced. Nonprofit messaging may be included when relevant and approved.

Media Kit 2026

Chris
Sumlin

Arizona's Most Trusted Voice

Radio host, event creator and influencer. Phoenix's go-to voice for pop culture, nightlife and things to do in Arizona.

Hot 97.5Verified on IGPhoenix, AZ
Download Media Kit (PDF)
Chris Sumlin on stage hosting a live event
Best of Phoenix®2026Best Nightlife GuruPhoenix New Times
121.6K
Total followers
2.2M+
Monthly views
45K+
IG interactions / mo
75%
IG audience aged 25 to 54
~82%
FB fans in metro Phoenix
The Reach
TikTok
1.3M monthly views · 22K online at peak
75,130
Instagram
936.8K views · 234.9K reached / 30 days
33,254
Facebook
+818 net follows in 14 days · 31 unfollows
13,221
Who's Watching

Women

TikTok73%
Instagram64.7%

US audience

Facebook85.7%
Instagram78.7%
TikTok71.5%

Instagram age

18 to 248.4%
25 to 3429%
35 to 4427.6%
45 to 5418.4%
55 to 648.9%
65+4.6%
On Air & On Stage
Sundays with Sumlin
Hot 97.5 · Sundays 10 AM to 2 PM

Four hours of live DJing and talk every week.

Phoenix Idol Karaoke
Thursday nights, $100 cash prize
Bey-Hive Brunch
Pop-diva brunch series
Bad Mom Bingo
Mother's Day at Pour Decisions
The Check-In
Black men's circle, San Diego next
Ways to Work Together
Sponsored Reels & TikToksIG CollabsStory SetsRadio MentionsEvent HostingBranded EventsCross-Platform Bundles
Trusted By
Trusted by WWE, Netflix, Desert Diamond Arena, Chime, Arizona State Fair, Trulieve, Mortgage Matchup, Scottsdale Sculpt Med Spa, Lookout Tavern

"Phoenix nightlife has that rare hype man… When he calls out places, he does so with diplomacy and authority."

Phoenix New Times · Best of Phoenix 2026

"Chris has gone above and beyond expectations, putting in extra effort to deliver strong results."

Lauren Jones · Coordinator, Arena Marketing

Sources: TikTok, Instagram and Facebook native analytics, Sep to Oct 2026; TikTok monthly views from Chris's 2026 media kit. Award and quote: phoenixnewtimes.com/best-of-phoenix/2026/nightlife

Your SMG team

Who you'll work with.

Chris Sumlin

Chris Sumlin

Founder & Host

Radio host, event creator and the voice behind every SMG campaign.

chris@sumlinmediagroup.com
Darryl Johnson

Darryl Johnson

Partner · Business Development

Your point of contact for proposals, partnerships, sponsors and next steps.

darryl@sumlinmediagroup.comBook a call with Darryl
Drew Bunkley

Drew Bunkley

Web, Marketing & Technology

Builds and runs the websites, tracking links and digital tools behind each campaign.

drew@sumlinmediagroup.com

Packages

Choose your term.

3-Month Launch

Short-term introduction

$1,750
per month
$5,250 total

3-month term.

Contract bonuses

  • 1 leadership interview
  • 2 edited clips

6-Month Growth

Recommended

$1,500
per month
$9,000 total

Save $1,500 over 6 months.*

Contract bonuses

  • 2 interviews + 4 edited clips
  • Arizona partner announcement kit

Annual Presence

Best monthly value

$1,250
per month
$15,000 total

Save $6,000 over 12 months.*

Contract bonuses

  • 4 interviews + 8 edited clips
  • Partner kit + quarterly reviews
  • Monthly rate locked for 12 months

Pay monthly, pay in full, or ask about flexible payment plans

6-Month Growth paid in full: $8,550 (save another $450) |  Annual Presence paid in full: $14,250 (save another $750)

Flexible payment plans are available. Darryl can walk you through options that fit your budget.

*Term savings compare with the $1,750 monthly rate over the same number of months. First month due at signing; remaining payments monthly in advance unless a payment plan is agreed. Discounted rates require the selected contract term. Final scope, participating accounts, availability and cancellation terms are subject to a signed agreement.

What's in the kit

6-Month Growth bonus

Arizona Partner Announcement Kit

  • 1 announcement feed post on Chris's Instagram and Facebook, written and designed by SMG
  • 3 story frames with your registration or inquiry link
  • 1 short announcement video featuring Chris (30 to 60 seconds)
  • A graphics pack for your own accounts: square post, story graphic and banner, using your approved branding
  • A short written announcement you can use in emails or on your website

Annual Presence bonus

Partner Kit + Quarterly Reviews

  • Everything in the Arizona Partner Announcement Kit
  • New partner graphics each quarter for your ongoing campaigns or events
  • A 30-minute quarterly review call with Darryl covering reach, views, link clicks and next steps
  • A one-page quarterly summary report

Next step: Select a term, confirm the chapter launch date and promotional accounts, approve the scope and schedule kickoff. Results are measured, not guaranteed.

Ready?

Let's get you on the calendar.

Tap below and Darryl will follow up to confirm your term, launch date and agreement.

One click lets Darryl know. Nothing is charged.

Prefer to talk it through?

Book a time with Darryl to ask questions, choose your term and schedule kickoff.

Calendar not loading? Open Darryl's booking page